In many organizations and functional areas, data has pulled even with money in terms of what makes the proverbial world go ‘round. As businesses struggle to cope with the 21st century’s newfound data flood, it is more important than ever before to prioritize data as an asset that directly supports business imperatives. However, while organizations across most industries make some attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. data quality), the results of these efforts frequently fall far below expectations. At the root of many of these failures is poor organizational data management—which fortunately is a remediable problem.
This webinar will cover three lessons, each illustrated with examples, that will help you establish realistic goals and benchmarks for data management processes and communicate their value to both internal and external decision makers: